Your CRM just keeps track of your deals.
Seal works them.
Seal reads your inbox, follows up on every deal in your book,
and flags anything that needs you.
The follow-up
Seal works the deals you aren't looking at.
Seal reads your email and calendar all day, every day. What needs you gets flagged. What you've allowed Seal to handle gets handled.
See the permissions →What Seal read, from your seller on September 8
Good meeting today. Let me sit with the numbers over the weekend and I'll come back to you.
What Seal wrote, from your own sent mail
Needs youFollowing up on Tuesday's meeting. Any questions on the numbers, or should we find a time this week?
Sample data.
Your buyer book
Seal builds every buyer's profile from what they sent you.
Every buyer you've worked with gets a profile, built from emails, documents, and call notes.
Sign a listing and the buyers who fit are already there. You can see why each one matched, in their own words, before you pick up the phone.
If something important is missing, you can send a buyer a short form to fill in the rest.
Marcus Feld
Feld Brothers Foods
"We're looking at private label or contract manufacturing, anywhere from Atlanta down to Jacksonville."
Email, March 4Priya Raghunathan
Copperline Capital
"Management has to stay. I'm not moving to Georgia to run a plant myself."
Call notes, May 22Tom Boyette
Individual buyer
"Prequalified for about $2.8M, and I'd want the owner around for six months."
Email, January 17Angela Ruiz
Ruiz Provisions
"We run two co-packing lines in Alabama already and we'd take on the capacity."
Email, June 9Marcus Feld
Feld Brothers Foods
"We're looking at private label or contract manufacturing, anywhere from Atlanta down to Jacksonville."
Email, March 4Priya Raghunathan
Copperline Capital
"Management has to stay. I'm not moving to Georgia to run a plant myself."
Call notes, May 22Angela Ruiz
Ruiz Provisions
"We run two co-packing lines in Alabama already and we'd take on the capacity."
Email, June 9Sample data.
Getting to close
Seal keeps your buyer and your seller up to date.
You see the whole deal.
A buyer sees their own thread and the documents you gave them.
Your seller sees where the sale stands, what you're waiting on from them, and how many buyers are interested without ever seeing a name.
Your listing
Beacon Specialty Foods
Ask
$2.7M
SDE
$912K
Buyers
17
On the market
10 days
Buyers
NDA signed, CIM opened three times
NDA signed, opened the CIM, no questions yet
NDA signed eight days ago
Second reminder went out Friday
Waiting on
2026 year-to-date P&L from the seller
Asked three times, last September 9
NDA from Angela Ruiz
Reminder sent Friday, on your schedule
Request the customer contracts
Are the top four accounts under contract, asked September 12
A business you're looking at
Beacon Specialty Foods
Represented by Chattahoochee Business Advisors, NDA signed September 4
Documents you have
Your questions
"How many hours a week does the owner work?"
Answered from the CIM, September 9
"Are any of the top four accounts under contract?"
With the broker since September 12
Next
Call with the broker
Wednesday, September 16, 10:00 AM
Your sale
Beacon Specialty Foods
Buyer interest
17buyers have signed an NDA
Nine have opened the CIM and seven have asked follow-up questions. Your broker has met two buyers in person.
Your broker keeps the names until the introduction.
Documents from you
2026 year-to-date P&L
Asked September 9
Equipment list
Sent September 5
Buyers
NDA signed, CIM opened three times
NDA signed, opened the CIM, no questions yet
NDA signed eight days ago
Second reminder went out Friday
Waiting on
2026 year-to-date P&L from the seller
Asked three times, last September 9
Documents you have
Your questions
"How many hours a week does the owner work?"
Answered from the CIM, September 9
Buyer interest
17buyers have signed an NDA
Nine have opened the CIM and seven have asked follow-up questions. Your broker has met two buyers in person.
Your broker keeps the names until the introduction.
Documents from you
2026 year-to-date P&L
Asked September 9
Equipment list
Sent September 5
Sample data.
Your old CRM
Moving your book over is Seal's job, not yours.
You send us the export and we bring your book in, at no charge.
Seal imports from the CRM you have now, or from the spreadsheet a lot of brokers run on.
HubSpot
Pipedrive
Salesforce
Zoho
Less Annoying CRM
Tupelo
Deal Studio
Excel
Google SheetsWhat Seal can take
How much of that list arrives depends on what your old CRM lets you export. Seal shows you what came in, so you can check it against what you had.
Your book exports the same way it came in, whenever you want it.
What your inbox adds
A CRM export brings the names. It doesn't bring the sentence where a buyer told you what they were looking for. They wrote that in an email, not in a field.
That sentence is what the matching runs on, so connect the whole mailbox, not just the last year. An inquiry from 2021 still says what that buyer wanted.
Your book is already full of buyers.
Seal tells you which ones fit your next listing.
Design partner spots are $49 per broker per month for as long as you stay.
The trial is 30 days, no card, and starts once your book is in and your inbox is connected.